Think | Officially Licensed Smokey Bear

Smokey Bear is an Officially Licensed product. Smokey Bear is a wildfire prevention program and the national symbol of wildfire prevention. The purpose is to promote responsible behavior with fire and to prevent human-caused wildfires. All licensed products must promote or advance a wildfire prevention message. The name and character of Smokey Bear are the property of the United States, as provided by 16 USC 580p-1, and are used with the permission of the Forest Service, U.S. Department of Agriculture.